A service, a decision or an initiative, explained in a minute
When you launch an e-service or announce a decision or initiative, the same questions about steps and conditions follow. An explainer answers them before they are asked, with numbered steps, clear graphics and a calm voice, in a minute or two.
What we make in it
- How to apply for an e-service, in a minute
- A new decision or regulation explained to the public
- Introducing an initiative or a programme
- A video at the top of the service page or in its launch message
How we do it
- We start from the service or decision as the organisation published it, and add no condition that is not in it.
- We use your organisation's colours, typefaces and logo.
- We cut a short vertical version of the same film for social media.
What you receive
- 01The video in 1080p, plus a lighter copy for phones
- 02A subtitle file for each language, shown or hidden at will
- 03A vertical version for phones and social media
Questions
How long is an explainer?
Usually one to two minutes; the point is that it is watched to the end.
Who it is for
A system, a policy or an event you want on film?
Send us the goal, the audience and the material you have, and we come back with a written proposal setting out the scope, the time and the cost.